Product Manager

1. Purpose of the Position

The Product Manager is the commercial owner of an assigned product portfolio/category, responsible for turning market demand into revenue, gross profit, market penetration, product availability, and long-term portfolio growth. The Product Manager develops product strategy, manages the product lifecycle, monitors market intelligence, recommends pricing, drives demand planning, enables sales and channel teams, and owns product profitability from launch through end-of-life.

2. Functions/Duties (Key Responsibilities)

1. Develop and own the product/category strategy, including target markets, customer segmentation, product positioning, and the product roadmap.
2. Identify portfolio gaps and recommend new-product additions or discontinuations to keep the portfolio competitive and profitable.
3. Manage the complete product lifecycle
4. Continuously monitor market demand, competitor activity and pricing, new technologies, customer requirements, and substitute products; produce a regular Product Market Intelligence Report.
5. Identify where each product can grow by analyzing industries, applications, underpenetrated cities, competitor performance, and target OEMs/integrators/projects
6. Prepare business cases for new products and recommend GO/NO-GO decisions.
7. Recommend the product's commercial architecture — list price, distributor/dealer/project pricing, and minimum acceptable margin
8. Own product profitability end-to-end to ensure high-revenue products are not destroying cash or margin.
9. Provide demand forecasts, seasonality, and pipeline impact to Supply Chain, and monitor stock availability, stock-outs, inventory turns, aging, and slow movers.
10. Enable the sales with product presentations, datasheets, selection guides, competitor comparisons, application guides, objection handling, and pricing guidance.
11. Train internal teams and external partners to build product expertise across the ecosystem.
12. Define the appropriate route-to-market for each product category in partnership with Channel/Trade teams
13. Lead end-to-end product launch management — business case, pricing, stock, and training before launch; campaign and channel activation at launch; and revenue, GP, and conversion tracking after launch.
14. Maintain product lifecycle governance by keeping every SKU status current
15. Maintain a Product Manager Dashboard covering commercial, portfolio, market, inventory, pipeline, and customer metrics, and report performance through daily, weekly, monthly, and quarterly review rhythms.

Person Specification — Product Manager